IN 1991
The Hong Kong Kai Tai brand was launched, with its first store opening in Hong Kong. It also established the Kai Tai brand and expanded stores throughout Hong Kong, Macau, and Taiwan.
IN 1994
Kai Tai entered Chinese market, partnering with well-known domestic shopping malls after strict selection to open counters and enter the mainland market. The authentic Hong Kong-style supplement concept spread from south to north.
IN 2011
The Kai Tai Zhongshan Factory was officially completed and put into use. Since then, Kai Tai owned GMP, health food, and SC-certified production factories in Zhongshan and Wuhan, producing food according to pharmaceutical standards. It strictly monitors every link from raw material procurement to product sales, adhering to quality. Successively, it has established nine nourishing sections across China, including Hong Kong, Macau, Taiwan, forming the Kai Tai Group.
IN 2015
Kai Tai won the Hong Kong Famous Brand Certification and many other honors. Since 2015, it has received the "Hong Kong Famous Brand" award and more than 20 industry honors for eight consecutive years. It also leveraged network resources to collaborate with major online platforms such as Tmall, JD.com, and Suning.com.
IN 2016
Kai Tai entered the pharmacy channel, with its sub-brand Bai Zi Gui undergoing rigorous review. It successfully established a presence in the OTC channel in China.
IN 2018
Kai Tai joined the Libai Kaisheng health ecosystem and was wholly acquired by Libai Kaisheng Holdings in 2018. Together with GIMP Medical Port, it formed an important part of the 100 billion health and wellness industry, upgrading Hong Kong Kai Tai from a "high-end nourishing brand" to a leading health group.
IN 2019
Kai Tai received ISO9001 and US FDA authoritative certifications. Its products have obtained international authoritative certifications, laying the foundation for Kai Tai's ultra-high-quality certification in the industry.
IN 2021
Kai Tai launched a youth strategy, participating in numerous domestic top variety shows, expanding its brand influence, and incubating its first light nourishing sub-brand, which was recommended by many variety shows.
IN 2022
Kai Tai expanded into new channels, introducing new year-style nourishing products, transforming the traditional warm tonic track into a new Chinese nourishing track. It also laid out new brand e-commerce and live broadcast e-commerce strategies, partnering with TVB Hong Kong stars to launch new Chinese instant fish maw products.
IN 2024
After more than 30 years of brand development, the Kai Tai brand VI reshaping project has been initiated, upgrading the brand's visual image, getting a brand new change.
